9 reasons why organic social media in West Midlands (and beyond) is an investment, not a quick fix

So why is it worth investing in? Here are 9 key reasons:

1. Empty or inactive profiles drive customers away

Newly created profiles without content don’t inspire trust – they look like the company is just starting out. But old, inactive accounts are just as damaging. To potential clients, it signals one thing: the company might no longer exist or has stopped developing. Without regular updates, instead of attracting customers, you push them away.

2. Ads aren’t everything

Yes, a £3.50 product might be bought directly from an ad – the risk is low. But for serious services or high-value products, clients will always check more. They’ll look at your website, social media, reviews. If they find nothing there, the ad won’t be enough. Nobody wants to buy from a business that looks like a “ghost company.”

3. Your content = your business card

A real-life example: someone messaged me on LinkedIn with a very professional pitch and then sent me a video. The video didn’t say much, so I checked their website. Unfortunately, it looked like a half-built landing page – broken menus, no clickable elements, no proper content. The result? Their otherwise professional outreach instantly lost credibility. The same applies to social media – even great ads won’t work if the rest of your online presence doesn’t back them up.

4. It’s a team effort

An agency can create excellent posts, but if the client never shares them, reach will always be limited. Invite friends to follow your page, share posts in groups, or on personal profiles. Employees can reshare with a quick note like: “Check out our new promotion!” Social media isn’t a solo job – it works best when everyone gets involved.

5. Algorithms don’t trust new accounts (with some exceptions)

Facebook, Instagram, and Google won’t push up a page with just a few posts – consistency and credibility are key. TikTok and YouTube are a bit different – sometimes a new profile with fresh content can go viral. But usually, it’s entertaining content, not sales material. Algorithms know which videos are worth testing and which are just ads. Long-term growth always wins. And remember: platforms protect their users – they won’t risk promoting a random new account that could turn out to be a scam.

6. Visibility in Google and AI

Even if posts don’t bring clients “overnight,” they boost SEO and your brand’s visibility. Google increasingly pulls data from social media (e.g., Instagram). On top of that, AI tools like ChatGPT rely on online content to recommend businesses. If you’re not publishing – there’s nothing for them to show.

7. It’s more than just likes

No likes ≠ no results. Many people save a post, take note, or remember the brand without ever clicking “like.” The type of content also matters. Red Bull doesn’t post endless pictures of cans – they share entertainment, extreme sports and events. That works with likes. A smaller business showcasing products or services shouldn’t expect heaps of engagement – instead, potential clients will keep your name in mind and reach out when they need you. But keep reminding them of your existence!

8. Patience pays off

The effects of organic marketing are only visible after a few months. But this is an investment in your reputation, visibility and credibility – which, in turn, boosts ads and sales. Customers prefer buying from businesses they’ve already seen and which look trustworthy. Social media is one of many touch points – show up, stay visible everywhere, and when the time is right, they’ll choose you.

9. Leaving the field to your competitors

If you don’t build your online presence, your competitors will. The result? They’ll be more visible, more trustworthy, and they’ll win over the customers who could have been yours.

👉 Bottom line: organic social media is the foundation of online marketing. Without it, even the best ad won’t deliver, because clients will always check if your business looks credible.

Got questions? Contact us – we’ll help you build a strategy that makes your social media truly work for your business.