Social media post ideas for construction companies – even when you have no time

Here are some quick, authentic ideas for posts:

• Before and after photos – showcase the transformation you’ve made.
  
• Short video clips from installations or finishing work.
  
• Interesting details – perfectly aligned tiles, flawless joints, creative solutions.
  
• Your team at work – show the people who make your company what it is.
  
• The view from your site – a beautiful landscape or unusual location.
  

Stories, behind-the-scenes, and real-time content

Stories are perfect for quick and casual updates. They disappear after 24 hours, so you can be more relaxed. Clients love seeing the behind-the-scenes process, and you build trust in the process.

Story ideas:

• Morning coffee before work
  
• A quick team introduction
  
• A fun fact from the site
  
• Q&A session
  
• Countdown to project completion
  

Content scheduling and automation

Consistency is key on social media – but that doesn’t mean you need to be online every day. Prepare your posts once a week and schedule them in advance.

Recommended tools:

• Meta Business Suite – for scheduling Facebook and Instagram posts.
  
• Later, Buffer or Planoly – simple tools with free plans available.
  
• Choose one day each week to prepare your content.
  

Car podcasts – quick, authentic communication

You don’t need a studio to speak to your audience. Just grab your phone and record a quick update from your car – 2–5 minutes about your current project, the challenges you’re facing, or what a typical day looks like for your crew. It shows the human side of your business and helps clients feel connected to you.

Tips for micro-teams and larger companies

👷‍♂️ For small teams (1–3 people):

• Set a daily reminder – one photo a day from the site is enough content.
  
• Use templates – prepare a few graphics you can quickly update with text.
  
• Get help from friends or family to post for you.
  

🏗 For larger companies:

• Delegate social media to one person – even just 3 hours a week can make a difference.
  
• Create a content calendar – Monday: site update, Wednesday: tip, Friday: video.
  
• Set a minimum – e.g., 3 posts per week + 2 stories.
  

💬 Need help running your social media so you can focus on your projects? Get in touch – we’ll make sure your online presence works as hard as you do.