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SofaFox – E-commerce for Sofas and Corner Sofas in the UK (2024/2025)
Project
SofaFox was a UK-based online store specialising in sofas, corner sofas and sofa beds. The brand built its position on good quality, fair pricing and a direct, approachable customer experience.
Our collaboration spanned several years of online growth and development. Due to personal reasons, the owner decided to close the business. Nevertheless, the project remains a strong example of a well-executed e-commerce transformation.
Our objectives were to:
- carry out a safe migration from PrestaShop to WordPress/WooCommerce
- transfer the entire product database without losing Google visibility
- improve store performance and flexibility
- simplify how delivery costs were communicated
Industry
E-commerce / Furniture & Home Interiors
Location
United Kingdom
Scope of Work
Migration from PrestaShop to WordPress (WooCommerce)
Website design and development
Social media and graphic materials
Logistics solution (postcode-based delivery system)
Visit
Website
Originally, the store operated on PrestaShop. Over time, the platform began limiting the business – both in terms of flexibility and future optimisation and development possibilities.
In addition, the furniture industry comes with logistical challenges. Delivery costs in the UK vary depending on region and postcode, and customers expect clear information before placing an order.
One of the key stages of the project was a full migration of products and data.
The work included:
- product migration
- preserving the category structure
- implementing 301 redirects to protect SEO positions
- optimising the new site architecture
- introducing WooCommerce as a more flexible solution
The result? The store became faster, more scalable and easier to manage. The client gained greater control over the offer and the ability to grow without the technical limitations that were beginning to appear in the previous system.go rozwoju bez ograniczeń technicznych, które zaczęły pojawiać się w poprzednim systemie.
Logistics Solution – Postcode-Based Delivery
A key part of the project was designing a clear delivery structure tailored to postcode areas across the UK.
We developed a dedicated delivery page and a transparent system explaining delivery zones and costs based on postcode. This significantly improved the customer journey.
As a result:
- customers could instantly check whether their area was covered
- delivery expectations were clearly managed
- enquiries regarding shipping were reduced
- trust and transparency increased
In a furniture e-commerce model, clear logistics communication is essential to conversion — this solution helped remove friction from the buying process.
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Social Media
Alongside the website development, we managed the brand’s social media presence, ensuring consistent messaging and a visual style aligned with the interiors industry.
We created product graphics, promotional posts and inspirational content showcasing sofas within styled interior settings. Social media supported seasonal campaigns, brand awareness and direct traffic to the online store, while strengthening customer trust in the brand.
