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Resurge Build – Property Refurbishments – since 2017
The Brief
Resurge Build has been working with SLT Media since 2017, when we first supported the business under the Lucas Renovation name. Over the years, our work developed from business card design to a full brand refresh, printed materials, website design and social media graphics.
In 2024, the company was ready for a stronger and more modern identity. We created a new logo for Resurge Build, then adapted the website and marketing materials we had previously designed for Lucas Renovation to reflect the new brand direction.
The goal was to create a bold, professional and consistent image for a refurbishment company working on high-quality residential and commercial projects. Through the rebrand, Resurge Build gained a cleaner, more recognisable presence that better reflects the quality of their work and the trust they build with clients.
Industry
Construction / Property Refurbishment
Location
London, UK
Involvement
Visual Identity
Graphic Design and Print
Website
Social Media Graphics
Email Footer Design
Visit
Logo
The Resurge Build logo was designed to be simple, strong and easy to recognise. The icon is inspired by the shape of a building and roofline, creating a direct visual connection with property renovation and refurbishment.
The clean black and white style gives the brand a modern, confident look, while the sharp lines help communicate structure, precision and professionalism.
The logo works well across different formats, from the website and social media graphics to business cards, leaflets and email signatures.
Graphic Design and Print
For Resurge Build, we created and adapted a range of branded materials, including business cards, leaflets and an email footer. Some of the earlier materials were originally created for Lucas Renovation and later updated to match the new Resurge Build identity.
Our team focused on keeping the visual style consistent across every touchpoint. The dark colour palette, strong typography and architectural logo shape helped create a polished and professional look suitable for a refurbishment business.
The final materials gave Resurge Build a consistent brand presence both online and offline.
Business Cards
Leaflet design
Email footer
Social Media
For Resurge Build, we created branded social media graphics designed to build recognition and support regular communication with potential clients.
The content included educational posts, renovation tips, service-led graphics and customer review designs. We used the new brand style consistently across all layouts, including the logo shape, dark overlays, bold headings and clean visual structure.
This helped Resurge Build present useful content in a way that looked professional, trustworthy and aligned with the rest of the brand.
Website
We originally designed the website for Lucas Renovation, creating a clear online presence for the business and its refurbishment services. When the company later rebranded to Resurge Build, we adapted the existing website to reflect the new name, logo and visual identity.
The updated website kept the structure and purpose of the original site, while introducing a stronger, more modern brand direction. The new Resurge Build identity was applied across the design, messaging, service pages and contact areas to create a consistent experience for visitors.
The website now presents Resurge Build as a complete property refurbishment company, with clear information about services, company values and ways to get in touch. Its dark, modern style, strong contrast and large visuals give the brand a professional feel that reflects the quality of the work behind it.
