Gain a competitive edge – use AI to analyse marketing data

However, to truly harness the power of AI, you need to know how to implement it properly. In this article, we’ll take a look at how AI tools can support your marketing, and present the Backona AI platform – an application designed to manage marketing data in a simple and intuitive way.

The Backona AI app was developed by Backona, a company co-owned by Dawid Patrykowski, founder of marketing agency SLT. Having spent many years in the industry and working at an agency, Dawid, as a marketing specialist, had a keen understanding of the challenges faced by companies looking to effectively analyse their marketing data. After observing the lack of tools available to smaller businesses in the market, he set out to create a solution that would be simple, intuitive and accessible to those without advanced knowledge of analytics, such as Google Analytics. Backona AI was created to fill this gap and help clients get valuable data without having to learn complex tools.

Personalisation at a Higher Level

AI enables companies to create uniquely personalised experiences for their customers. With the help of machine learning algorithms, companies can analyse user behaviour, preferences and purchase history, allowing them to tailor their offerings to the individual needs of their audience. Such personalisation ensures that customers get exactly what they need – at the right time and in the right context. For e-commerce companies, this can mean product recommendations that increase the likelihood of purchase, and for service companies, tailoring communications to specific customer expectations and lifestyles.

Marketing Process Automation

AI allows companies to automate repetitive and time-consuming processes. AI tools can automatically send personalised emails, manage social media campaigns and optimise online advertising. Using data, AI selects the ideal moments of contact, channels and content, making campaigns more effective. Automation allows companies to maintain constant customer contact, build loyalty and increase reach with less effort.

Intelligent Data Analysis and Trend Identification

AI in marketing also means access to more advanced data analysis, allowing companies to better understand the market and predict future trends. AI algorithms process vast amounts of data, capturing patterns and correlations that may be imperceptible to humans. For e-commerce companies, this means being able to predict what products will be popular, and for service companies, forecasting demand for particular services at different times. Such knowledge allows companies to adapt their offerings and optimise their marketing activities.

Rapid Responses to Market Changes

One of the unique benefits of AI is the ability to dynamically adapt to market changes. By analysing data in real time, companies can respond quickly to changing customer needs or changes in purchasing behaviour. AI monitors campaign performance, identifies patterns of declines or increases in interest, and recommends the best ways to adapt content or strategy. This dynamic adaptation helps companies stay competitive and manage their marketing budgets effectively, investing in those activities that deliver the greatest return.

Backona AI – Simple Data Analysis Without Specialised Knowledge

One example of such tools is Backona AI, which allows companies to easily access their marketing data without the need for advanced knowledge of Google Analytics or other analytics systems. For those who are not data analysts, traditional platforms can seem complicated and time-consuming. Backona AI simplifies this process by allowing users to access key information through an interface that resembles a simple conversation. Simply ask a question in simple language, such as: ‘Which campaigns have the highest conversion rate?’ – and Backona AI will instantly deliver the answer in an accessible format.

Backona AI – Intuitiveness and Data Visualisation

With Backona AI, companies can not only analyse data, but also receive clear, visual reports that are simple to interpret. Instead of sifting through complex tables and charts in Google Analytics, Backona AI users can generate charts and graphs that clearly show the results of marketing activities. The tool automatically organises the information and selects the best forms of visualisation – from bar charts to trend lines – so that even those with no experience in data analysis can quickly understand which campaigns are most effective.

Backona AI – Optimising Operations Without Overloading the Team

Backona AI is also a great solution for smaller teams that don’t have the time or resources to track and analyse data themselves. The tool automatically monitors performance, identifies trends and provides recommendations to help companies optimise their marketing strategies. This allows teams to focus on other key activities and makes data-driven decisions simpler and more intuitive. Backona AI removes the barrier of complexity, enabling companies to act quickly and effectively without the need for specialists.

Artificial intelligence in marketing opens up new opportunities for service and e-commerce companies. Tools such as Backona AI not only make it easier to analyse and manage data, but also increase the effectiveness of marketing efforts by enabling a better understanding of customers and their needs. Check it out for yourself: https://www.backona.com/

Although AI automates many processes, effective marketing still requires strategy and the ability to interpret data.