Is your website still telling the truth about your business?

The website is designed, approved, launched… and then months or even years go by without anyone properly checking the content. The problem is that your business does not stand still.

👥 A new team member joins.
🛠️ An old service is no longer offered.
✨ A new service has been added.
📞 The phone number has changed.
🚪 Someone has left the business.
🕒 Your opening hours are different.
📸 The photos no longer show what your business looks like today.

And suddenly, the website that was meant to build trust starts doing the opposite.

🤖 This matters even more now because your website content is not only read by people. Google, maps, directories and AI tools also use online information to understand what your business does, where you operate and how customers can contact you.

If they pick up old or incorrect information, the problem can spread beyond one outdated page on your website.

🕒 A customer may see the wrong opening hours.
❌ AI may mention a service you no longer provide.
📍 Google may continue showing old business details.
📞 Someone may call the wrong number or visit the wrong location.

Then you are left explaining that “this information is no longer correct”.

⚠️ According to BrightLocal, 62% of consumers would avoid using a business if they found incorrect information about it online. That means outdated website content is not just a small admin issue. It can affect trust, enquiries and customer decisions.

For businesses in Coventry, Warwickshire and across the West Midlands, this is especially important. Local customers often compare several companies before making a decision. If your website looks out of date, unclear or inconsistent with your Google Business Profile, you may lose the enquiry before they ever speak to you.

✅ So when was the last time you checked your website properly?

Here are a few things worth reviewing:

• is your team information still accurate?
• are your services still up to date?
• do your prices, packages or descriptions need changing?
• are your phone number and email address correct?
• are your opening hours accurate?
• do your contact forms still work?
• do your photos still represent your business properly?
• have you added anything new that should be mentioned?
• does your website clearly explain what you do?
• does it mention the areas you serve, such as Coventry, Warwickshire or the West Midlands?
• do all links still go to the right place?

🧹 This does not always mean you need a full website redesign.

Sometimes a website simply needs a content refresh: updated services, better photos, clearer wording, improved local SEO, checked forms and correct contact details.

But for your customers, those changes can make a big difference.

A website that feels current, clear and well-maintained tells people your business is active and professional. A website that looks forgotten can make them wonder whether the rest of the business is the same.

💚 Need help reviewing your website?

SLT Media can help with website content updates, website maintenance, local SEO improvements and web design for businesses in Coventry, Warwickshire and the West Midlands.

We can review your website, highlight what needs updating and help make sure your online presence still reflects your business properly.