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What to Avoid on Black Friday? Key Mistakes That Can Hurt Your Offer
Much has been said about creating the right promotions to attract customers during Black Friday. However, equally important—yet often overlooked—are the pitfalls to avoid so as not to deter potential buyers. If you’re planning to participate in this shopping frenzy, it’s worth analyzing your actions thoroughly beforehand. Let’s take a closer look at some of the most common mistakes.
1. Should You Participate in Black Friday at All?
The decision to join in on Black Friday largely depends on the type of business you run and your customers’ expectations. Just because you’re not a fan of this shopping event doesn’t mean you should ignore it entirely. Remember, your customers drive your business, and their needs may differ from your personal preferences. If you notice your audience is expecting discounts during this period, it’s wise to incorporate this into your strategy.
2. Offering Discounts That Are Too High
We’ve all seen them: “50% off,” “Up to 70% discount.” While these can look enticing, they often raise suspicion among consumers. Savvy shoppers today know that extreme discounts may signal attempts to clear unsold stock or, worse, artificially inflated prices before the promotion. Aim for honest discounts that are neither too steep nor questionable, preserving your brand’s credibility.
3. Last-Minute Preparation
Many business owners remember Black Friday only a few days before it begins, resulting in disorganized campaigns, generic offers, and insufficient promotion. Planning ahead is essential to ensure you have enough time to refine the details. A well-thought-out offer will stand out and deliver better results.
4. Focusing Solely on New Customers
This is one of the biggest mistakes. Black Friday is not just about acquiring new customers but also an excellent opportunity to appreciate your existing ones. Consider sending loyal customers discount vouchers as a token of gratitude for their support. This not only enhances your brand image but also strengthens long-term relationships.
5. Neglecting Post-Sale Efforts
Black Friday is just the beginning. After the promotions end, make sure to follow up with your customers. New buyers who purchased a single product might be interested in your other services or offers. A well-crafted newsletter can showcase what else you have to offer. Remember, maintaining contact with your customers is one of the most crucial elements of effective sales.
Black Friday is not just about discounts—it’s also an opportunity to remind customers of your brand. A carefully planned strategy, avoiding common pitfalls, and paying attention to details can bring far more benefits than random actions.
Good luck this Black Friday—may it bring you new customers and plenty of success! 🎉
