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Why Are Reviews of Our Businesses Disappearing from Google? Here’s What You Need to Know!
Lately, more and more people have noticed that reviews on their Google My Business profiles are suddenly disappearing. Why is this happening? The reasons vary, but one thing is certain—Google does not do this randomly.
Advanced Filters and Artificial Intelligence
Google uses highly complex algorithms and artificial intelligence (AI) to analyse reviews. Contrary to what some may think, it is not people manually removing reviews but automated systems that assess their authenticity.
If a review appears suspicious, it may be removed or hidden without any warning.
Google’s Official Position
Wiktoria Król from Google has officially confirmed that they are aware of the issue with disappearing reviews and are working on a solution.
According to her, reviews are not permanently deleted but temporarily hidden. The Google team is striving to restore their exact number as quickly as possible.
External Pressures and Regulations
There is growing information online suggesting that Google is under pressure from government institutions such as the Federal Trade Commission.
The goal of these actions is to strictly monitor reviews and eliminate those that are fraudulent or manipulative.
Activity on Your Google My Business Profile Matters!
This is a key factor!
If your profile is incomplete, you rarely add photos, posts, updates, or respond to reviews, Google may assume that the account is not being managed naturally. This can impact the visibility of your reviews.
Beware of Fake Reviews!
Google is becoming increasingly effective in combating purchased reviews, likes, and comments.
If you have ever used fake reviews, you may now be experiencing the consequences. Moreover, if your business suddenly receives a large number of reviews in a single day, the algorithm may consider it unnatural and… remove them all.
How to Prevent Review Loss?
Although we cannot control algorithms and regulations, we can optimise our business profile to reduce the risk of losing reviews.
Here are a few tips:
✔️ Keep your Google My Business profile up to date with accurate information.
✔️ Regularly add photos, posts, and updates.
✔️ Respond to reviews—both positive and negative.
✔️ Avoid artificial actions such as buying reviews.
Need Help?
If you need support in optimising your profile, feel free to contact our agency. We’ll advise you on what changes to make so that your profile complies with Google’s guidelines and remains resistant to algorithm changes. We’ve been doing this for 15 years!
Have questions? Get in touch with us!
